Hoja Verde

Founded in 1997 in Cayambe, Ecuador, Hoja Verde began with 10 acres and has grown to four farms spanning over 148.27 acres dedicated to premium rose production. Positioned 2,800 meters above sea level, Hoja Verde’s roses are recognized for their vibrant colors, straight stems, and exceptional vase life. The company is a certified B Corporation, meeting the highest standards of social and environmental performance. Additional certifications, including Fair Trade and Flor Ecuador, emphasize its commitment to ethical and sustainable practices. Hoja Verde actively supports its workers and their families with housing, education, healthcare, and accessible loans. Environmentally, the company leads by using organic fertilization and biological pest control, significantly reducing its carbon footprint. With a focus on quality, community, and sustainability, Hoja Verde continues to set the standard in the floriculture industry.